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Five Top Tips for Lead Nurturing Success
Want to maximize your marketing ROI? Then it’s time to get strategic with your nurturing efforts. Whether you use Marketo, Eloqua, or any other marketing automation system, nurturing is all about...
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Simplify and Speed Production with a Campaign Request Document
How do marketers in your organization request new marketing automation campaigns? If your answer involves the water cooler or yellow sticky notes—and you’ve ever had any confusion or errors in...
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Salesforce Denormalization Delivers New Power for Nurtures
As marketers become more sophisticated in using marketing automation, we increasingly want to take advantage of opportunity information—data about sales and pending deals—to segment nurtures. When...
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Marketo at Enterprise Scale: Tips for High Performance When Working with...
As you probably know, Marketo is a pretty robust system. In smaller databases, marketers can get away with creating sloppy campaigns and inefficient programs with little impact on system performance....
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Successful Mega-Projects: How to Prepare for Complex MA Projects (Without...
It’s a bright Monday morning, coffee in hand, you’re strolling into the office feeling good about your to-do list. You’ve finally been able to cross off those three items that have been lingering...
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Marketo at Enterprise Scale: Key Strategies to Build a Robust CRM Integration...
Running Marketo at Enterprise Scale, that is an instance with more than a million records, requires a much greater level of knowledge and careful design to keep the lead machine running smoothly. As we...
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Building the Right Digital Marketing Team to Properly Manage the Kingdom
“Teamwork is the ability to work together toward a common vision. The ability to direct individual accomplishment toward organizational objectives. It is the fuel that allows common people to attain...
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Marketo at Enterprise Scale: 7 Deadly Sins of Marketo Disorganization (Part 3)
The concept of Marketo at Enterprise Scale is a focus on streamlining the system to perform at the highest possible level with a database of more than 1 million records. In the first two installments...
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How to Handle the Project Black Hole
Let’s face it. We have all had a project or three that, once turned over to the requester for approval, falls into the Project Black Hole. You know that project: the one the requester hands to you and...
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How To Get The Most Out Of Your Lists : Marketing Automation
Like the real-estate motto of “location, location, location,” I feel the marketing automation motto should be “list, list, list.” You can spend all the time in the world searching for the right...
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Five Questions to Answer for a Nice, Neat MA System Migration (or...
Change is the only constant, right? So for whatever reason, companies sometimes choose to migrate from one marketing automation system to another. Perhaps System A plays more nicely with their CRM, or...
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The Year of the Demand Factory™: 2015
The new year is upon us—and my single prediction for 2015 is that this will be THE YEAR that Marketing will be on center stage in the corporate limelight. After a decade of innovation in marketing...
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Cloudy with a Chance of Awesome
While marketing automation systems remain a key part of the Demand Factory infrastructure, the last several years culminated in 2014’s official launch of the Marketing Cloud – a treasure trove of...
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Marketing-as-a-Service (MaaS)
For the past decade, Software-as-a-Service (SaaS) has transformed how companies are buying and using software. Many functions in large enterprises are outsourced in the “as-a-Service” model to provide...
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Rise of the Data Scientist
In the movie The Matrix, Tank is the skilled operator who stays in the ship , staring at the console all day and guiding Neo and the crew safely through the virtual world of the matrix: entry points,...
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CRM and Marketing Automation Integration
Your CRM and your marketing automation system are very powerful tools, and their sum is greater than the parts if they are properly integrated and leveraged. As sales and marketing organizations and...
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Marketing Automation and Outsourced Campaign Execution
Marketing Automation and Outsourced Campaign Execution: Streamlining campaign process to results You’ve worked hard to put together the marketing automation team in your company; why would you want to...
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Who’s Who in the Marketing Automation System: Identifying Existing Customers
I’m often surprised (or maybe not, actually) at the number of clients who tell me that they have trouble identifying existing customers in the Marketing Automation system. Being able to effectively...
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Improvements to Marketo Promise to Deliver Mobility and Collaboration to...
I recently attended the Marketo Marketing Nation Summit 2015, along with roughly 7,000 Marketo customers and partners. My quest was to meet with customers, talk to the product management team about...
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Still Under Construction? “Phase In” Your Demand Factory
At the start of this year, DemandGen’s CEO, David Lewis, claimed “a new vision for how to think about operationalizing marketing automation and related marketing technology: building your Demand...
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5 Marketing Automation New Year’s Resolutions – and The Secret to Making Them...
When you think about it, many of the goals we have for ourselves as marketers are remarkably similar to those we set forth to accomplish in our personal lives. As the New Year comes upon us, consider...
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The 7 Food Groups of MarTech
Our global economy is in the midst of a dramatic transformation where digital marketing and ecommerce are overtaking traditional forms of marketing and selling. To keep pace with how buyers learn about...
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How to Unlock the Power in Your Marketo Programs
In many organizations, just getting started with Marketo programs tend to be more technical than strategic. Marketo becomes the workhorse of marketing automation, which is a great place to start. When...
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How CenturyLink Increased MQL’s with Successful Marketo Migration
Situation CenturyLink needed to complete a successful migration of its marketing automation platform to improve efficiency and cut the costs of managing disparate, legacy marketing platforms. Prior to...
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6 Secrets to Winning a Marketo Revvie Award
Marketing is all about making your company’s products and services shine, and the reward you reap for those efforts benefits the company’s bottom line. Beyond the KPIs and ROI, though, wouldn’t it be...
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12 Point Checklist to Keep Your Marketing Automation System Running Smoothly
Time for a Tune-Up? To keep your car engine running smoothly, you know to change your oil every 3 months. To keep your body’s engine running smoothly, you know to visit your doctor for a check-up once...
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Join Us at The Seattle Modern Marketing Mashup
Join us for an evening of great people, ideas, and technology! Curious about the latest in Modern Marketing? We’ve mashed up marketing experts from leading organizations to discuss the latest...
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Market Like It’s. . .The Eighties? Tactile Marketing Automation™ Changes the...
You’ve probably heard the phrase “everything old is new again”: look at how popular culture has recently been celebrating fashion from the Edwardian era (Downton Abbey) to the Fifties (Mad Men) to the...
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Innovations in Direct Mail: Interview With PFL’s Daniel Gaugler
It sounds like a contradiction, but recent innovations in an old marketing standard—direct mail—have given this marketing activity new life, making it a valuable addition to any nurture campaign. How?...
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DemandGen Radio: Marketing Automation Adoption Trends & Insights
Thomas Terry, one of DemandGen’s Solutions Architects, joins DemandGen Radio host David Lewis to discuss the trends taking place in the adoption of Marketing Automation across DemandGen’s client base....
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Join DemandGen at the Modern Marketing Mashup in Boston
We’re mashing up great people, ideas, and technology. Don’t miss out! Meet the marketers who know how Modern Marketing works. You’ll hear from our panel. Learn from their success. And have fun doing...
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Don’t Forget to Register for the Modern Marketing Mashup in Boston
One more week until the Modern Marketing Mashup moves to Boston! Register now and meet the marketers who know how Modern Marketing works. You’ll hear from our panel. Learn from their success. And have...
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DemandGen Radio: The Life of a Marketing Automation Manager
Kyle Johnson, Marketing Automation Manager at Thomson Reuters Legal Division, joins David Lewis as they discuss a range of topics that highlight the breadth and depth needed in such a role as Kyle’s...
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Upload Your CRM/MAP Contacts Accurately, Confidently and Quickly
In an ideal world, beautiful, clean contact data flows perfectly into your CRM and marketing automation systems with the greatest of ease. In the REAL world – it often doesn’t happen that way. And...
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Join DemandGen at the 2017 Marketo Summit in San Francisco!
Join us at the Marketing Nation Summit, April 23-26, 2017 in San Francisco. This is a great opportunity to learn about the latest trends, technologies, and methodologies from marketers around the...
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Spring Cleaning for Your Campaign Execution
Now that Spring is in the air, it’s perfect timing to shake the winter dust off and refresh your campaign execution practices. As a Project Manager and Campaign Execution expert at DemandGen, I’ve...
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Lead Scoring Model in Eloqua: 3 Implementation Options
You’re up and running, you’re sending campaigns, and you’ve integrated Eloqua with your CRM. Now it’s time to implement that lead scoring model you’ve been dreaming about. Lead scoring is one of the...
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More Than Just a Form: 3 Tips to Realizing the Value of Progressive Profiling
When it comes to progressive profiling, marketers usually fall in one of two camps: we need it, or we’ve tried it with little success. Those who “need it” have undoubtedly heard about its benefits —...
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Text Emails: The Black Sheep of the Email Marketing World
HTML emails are what marketers think about when they think of email marketing. We build them, we send them, and we get them. They are a fact of life for us marketers, and a daily occurrence for most...
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Want a Better View of Your Leads? Add a Third-Party Web Analytics Tool to...
Most companies strive to capture a 360-degree view of the customers and prospects who visit their websites — or as close to it as possible. The more specific the data that you capture, the more useful...
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Registration Form vs. Email Address: Which Is Best as a Call to Action?
Over the past few years, a number of clients have asked us to include a mailto link within an email instead of creating a registration page where attendees can fill out a form to sign up for an event....
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3 Tips for Streamlining Your Marketo 2.0 Email Templates
I love Marketo Email Editor 2.0. The editor lets you easily drag and drop different sections into the email builder, as well as move sections around and delete or duplicate sections with ease. I wish...
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Bringing Order to Chaos: 3 Ways to Manage Multiple Business Units and Regions...
As your business continues to grow — and your contact database along with it — there will come a time when you must bring some order to the chaos in your Marketing Automation platform. Whether that...
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Is It Time to Clean Up Your Marketing Automation Platform — or Move to a New...
Marketers are sending out more digital communications than ever. That means they’re asking more of their MA platforms than ever before. Combine that with canceled in-person events and many of us...
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The Best Defense Is a Good Offense: Head Duplicates Off at the Pass so They...
Duplicate records within your Marketing Automation platform or CRM (and almost always both) is one of the biggest headaches that continues to plague marketers everywhere. Even if you don’t know...
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Marketo Engage vs. Salesforce Pardot: Which Marketing Automation Platform Is...
August 2021: This article has been updated with features and functionality made available after the original publish date of November 2020. Since BDO Digital’s Demand Generation Group provides...
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Marketing Automation Platforms Require Regular Maintenance to Perform at...
Have you noticed any difference in how your marketing automation (MA) platform performs over time? Or how long it takes for the common, everyday tasks required to get those campaigns going? Marketing...
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How to Set Up Automation Rules for Determining Profile Fit in Pardot
If you’re a serious marketing guru, you know that lead scoring is the secret sauce that empowers marketing automation success. It’s more than “data in, data out” – it’s the science and the art of...
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How to Calculate Lead Interest in Pardot
Digital body language consists of all of the online activity and behaviors you collect when someone visits your digital assets — such as your website or social channels. The pages they visit and...
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Beneath the Surface of Marketing Automation App Development
Back in 2009, Apple trademarked the phrase “There’s an app for that,” spurring a running joke that there’s a mobile phone application for anything a person might possibly need. If the joke was true...
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